Kyle LaFond


American Provenance was launched in 2015 from a renovated machine shed on the founder's 4th generation family farm. Since launching, our products can now be found on over 5000 shelves nationwide with some of our more recognized accounts including Whole Foods, Hy-Vee, Natural Grocers Vitamin Cottage, Lassens, Erewhon, Raley's, Redners, Central Market and many others. Online our products can be found on,,, and others. We've spent most of our time building the brand, but have recently transitioned to focusing on contract manufacturing. We would like to sell the brand in its entirety while still making products for whoever acquires it.


American Provenance



EBITA (Range)


Company General Business Specialty/Industry (Description: What does the company do)



General Business Model and Market

We're moving towards contract manufacturing. We get paid for finished products in full before they ever leave our facility.

Revenue Range Stratification (Product Lines/Service)

We can make just about any kind of natural product that you can imagine with just a few limitations. We are not able to make sunscreen, insect repellent, or any kind of personal lubricant.

Geographic Location(s) and Big Business Line Categories

Our sales are nationwide and there are opportunities to expand internationally.

Additional Summary Success/Growth/History “Details” Bullets i.e. Growth, track record, Growth Potential

American Provenance will be launching in 400 Walmart locations the second week of February.

We've had a very nice bounce-back year following two difficult COVID years.

Transition Plan

We're will to sell the brand in it's entirety. We would like to continue manufacturing the products and add to the portfolio when it makes sense.

Reason for Selling or Seeking Capital

Manufacturing is what we do best. We want to focus on that and leave brand building to the marketers.

Final Standard Comments

I'm looking forward to connecting with Waldon next week.