Introduction
Angels & Entrepreneurs Network, LLC is a subsidiary of Money Map Press, a leader in financial publishing founded in 2007.
We launched this initiative to educate retail investors on the art of angel investing in June 2019. Success came quickly as we secured over 100,000 paying subscribers inside the first 12 months. Members of the Network have been known to fill $1 million crowdfunding raises regularly and have contributed from $8 million to $12 million in funding in selected cases.
While we are very proud of what we’ve accomplished with this asset and the education we are providing to our readers, we also recognize that, as a publishing company, we cannot realize the full benefit of the founder – publisher – platform relationship.
As a result, we are looking to divest to a strategic player who can more fully realize the scope of this value chain.
Opportunity
Angels & Entrepreneurs Network
Revenue/Range
$10.4 Million
EBITA (Range)
($0.7 Million) due to advertising cost allocation
Company General Business Specialty/Industry (Description: What does the company do)
Specialty
Financial publishing, providing knowledge and guidance to retail investors.
General Business Model and Market
Customers are acquired through a model that runs from free content to entry level information to premium research. The three levels are described below.
1. Startup Investor is the entry-level free newsletter for our Angel Investing franchise. The content helps a reader understand the benefits of backing startups as well as information on the risks. Timely news items are covered along with evergreen how to pieces on topics like “How Do I Allocate My Angel Investing Capital”. Our goal here is to create an excited and knowledgeable reader base ready to take their first stake in a startup.
2. Angels & Entrepreneurs Network membership gives the reader access to two new Reg CF recommendations per month. Popular recent deals have included Hevo (wireless charging), Piestro (automated pizza oven), and Crowns & Hops (independent brewery). The membership has been known to fill CF rounds of $1 million plus regularly. They are provided with everything they need to make their investment decision including walkthroughs of pitch decks and a Q&A Hot Seat session with the founder. Members also gain the ability to join local chapters, adding a sense of community and providing the opportunity to work with each other on new deals.
3. Daymond John’s Private Deal Partners is the flagship back end service for the Network. Deals are sourced via Daymond himself as well as the Network’s Deal Analysis team. The best-performing deals are consumer-oriented and reflect Daymond’s values as an investor. Gamestar puts an emphasis on family fun through connectivity. Guac helps people save money every day. Whipr brings an effective new approach to personal home fitness. You could say these companies are much like the ones Daymond backs on “that” television show.
Revenue Range Stratification (Product Lines/Service)
The products described above carry the following pricing:
Startup Investor: Free
Angels & Entrepreneurs Network; $100 per year.
Daymond John’s Private Deal Partners: $1,500 per year.
Geographic Location(s) and Big Business Line Categories
Headquarters are in Baltimore, Maryland although business could easily be done virtually.
Additional Summary Success/Growth/History “Details” Bullets i.e. Growth, track record, Growth Potential
Transition Plan
Should the asset be acquired, selected current staff are likely to want to travel with the business. The team is passionate about this project as well as the broader area of angel investing.
Reason for Selling or Seeking Capital
See above in relation to full value chain of crowdfunding relationships and the nature of customer acquisition.